It all started back in August 2016 with launch of the Tata Tiago and it took Tata Motors just two years to change all the preconceived notions that Indian car buyers had regarding the brand which over the time had developed a “fleet-purpose” image. Tata Motors conventionally was infamous for quality and fit and finish issues and it’s new products like the Tiago and Nexon which have been a runaway success and in turn a game changer for Tata Motors. Tata Motors has turned it around once with new products and is geared up to step up its game again with the Turnaround 2.0 strategy which aims to resonate the Passenger Vehicle business.
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