Liquor will now be delivered at the doorsteps of Mumbai’s residents starting Saturday. A final decision was made in this regard by the city’s civic body, the Brihanmumbai Municipal Corporation (BMC) that gave a green signal to home delivery of liquor except in containment zones.
According to the order by BMC chief Iqbal Singh Chahal, only registered liquor outlets can partner with E-commerce websites to deliver alcohol. Earlier, a mechanism was put in place by the Maharashtra state excise department, wherein customers could go to the official website and get a token. The customer would then collect the order from a registered outlet as per the date and time mentioned on the token. This system is not valid for Mumbai.
The new system will also see the participation of E-commerce platforms for the home delivery of liquor. In fact, Swiggy and Zomato have already started delivering liquor in the state of Jharkhand after securing all concerned permissions from the state government. The model is likely to be replicated in other states.
However, the Maharashtra government has clearly stated that liquor will not be sold over the counter from any outlet anywhere in Mumbai.
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